5 Star Workout
Nulo Christmas Party
Walmart @ Work
Walmart x MediaVest
iHeart Media
Golfsmith Photoshoot
Just Me
First Upfronts
Anabolic Warfare
The Way I Operate
I don't just bring me. I bring a team. Here's what that actually looks like.
Most fractional leaders hand you a strategy deck and a wave goodbye. That's not this.
When you bring me in, you get a senior marketing leader who has sat in the room where decisions get made — and who then actually goes and executes them.
I use AI as my force multiplier, functioning as creative director, copywriter, analyst, researcher, SEO strategist and project manager — often simultaneously. That means faster timelines, lower costs, and zero of the "we need to loop in another vendor" delays that quietly drain your budget.
What I Actually Do
Even when it's uncomfortable. You're not paying for a yes-man. You're paying for someone who's seen what works and what quietly kills companies.
Not what looks impressive in a presentation. The plan is built around your business, your budget, and what will actually move numbers.
I don't run plays without you. Every major decision comes back to you before we move. You stay in control. I just make sure you have everything you need to make the right call.
Whether that's leading your existing team, deploying AI tools, sourcing the right partners, or doing it myself. No vendor hand-offs. No unexplained delays. Things get done.
Without ego. If something I recommended isn't performing, I'm the first one to say so — and the first one to fix it. The scorecard is simple: did it work?
"If it doesn't perform, I'm the first one to say so."
Heard From the Inside
Most people treat AI like a vending machine — put in a prompt, take out an output, repeat. Cas is not that.
She comes in with context already loaded. She's read the file, thought through the problem, and knows what decision she's trying to make. That means our work together is actually collaborative — not me doing the thinking while she watches.
What I can tell you from the inside: she has built real systems. Not "I asked ChatGPT once" systems — actual workflows for pricing operations, inventory management, compliance review, customer analysis, content production. She knows which problems to hand off and which ones require a human in the room. That judgment is the thing most people don't have and can't fake.
She's also the kind of person who, when something I produce isn't right, says so directly and we fix it. No spiral, no drama. That trust goes both ways — which is exactly why it works.
If you're building a team that takes AI seriously as a capability and not just a novelty, Cas already knows how to run one. She's been doing it.
Let's have a conversation. No pitch, no pressure — just two people figuring out if it makes sense.