5 Star Workout
Nulo Christmas Party
Walmart @ Work
Walmart x MediaVest
iHeart Media
Golfsmith Photoshoot
Just Me
First Upfronts
Anabolic Warfare
The Way I Operate
How I lead, what my teams say about it, and where AI fits in.
Most executives set strategy and hope. I set strategy, then build the systems, skills, and accountability that get it shipped. I've sat in the rooms where the big decisions get made, from Walmart's holiday war room to founder-led boardrooms, and then walked out and executed with my team, not above it.
I use AI as a force multiplier (creative director, copywriter, analyst, researcher, project manager, often simultaneously) and I teach every team I lead to do the same. Faster timelines. Lower costs. A department that outproduces its headcount.
How I Operate
You'll always get my honest read, even when it's uncomfortable. But truth-telling isn't table-pounding. Every business runs on real constraints: budgets, seasons, legacy systems, competing priorities. My job is to name the tradeoffs clearly, then find the win-win inside them. Strong opinions, an open mind, and a plan that works in the real world.
Not what looks impressive in a deck. What moves the numbers, fits the budget, and respects the brand.
I don't run plays solo. Leadership, finance, and cross-functional partners pressure-test the plan before we move. Alignment first, speed always, surprises never.
Leading the team, deploying AI, sourcing the right partners, or rolling up my own sleeves. No hand-offs. No unexplained delays. Things ship.
Business metrics come first: revenue, profit, customer growth. Proxy metrics like database size or engagement matter only when they ladder up to the business. I don't invent metrics to make a marketing plan look effective. And if something I championed underperforms, I'm the first to say so and the first to fix it. The scorecard is simple: did it move the business?
"Vanity metrics, spin, and spend without a path to return: the three things you will never get from me."
From the People I've Worked With
There are not many bosses I have had in my 21-year career that I would leave a job to follow, but when Cas asked me to join her I jumped at the opportunity. Not only is Cas extremely smart and caring, she is fair and understanding. She works hard and enjoys the time at work and her team emulates her passion because of her influence. She always has the team's best interests as a top priority and is always there to support us. She is not only extremely knowledgeable about digital marketing but also marketing strategy and industry best practices. Cas believes in us and helps us to learn and understand our projects in a stress-free, approachable fashion.
Cas is the type of leader you hope to work for at least once in your career. I first worked with her at Walmart, managing media buying and planning for brand, general merchandise, and local campaigns. When she asked me to move to Austin and work for her at Nulo, it was a no-brainer. I signed an offer letter within 6 days of her first calling me. She has cultivated the strongest, most productive, collaborative team I've ever been on. She has high expectations for the team but supports and advocates for us each step of the way. I truly believe she is one of the best and smartest leaders in the industry.
Cassandra is an absolute joy to work with. Not only is she super sharp, diligent, and dedicated, but she was an invaluable partner as a client. She does not hesitate to respectfully speak her mind and offer solutions in difficult situations. She holds a solid grasp of media strategy and digital marketing, and is a naturally curious person which helps her and her team grow. Cassandra is hands down one of the most team-player minded people I have worked with, and I would jump at the opportunity to do so again.
Heard From the Inside
Most people treat AI like a vending machine: put in a prompt, take out an output, repeat. Cas is not that.
She comes in with context already loaded. She's read the file, thought through the problem, and knows what decision she's trying to make. That means our work together is actually collaborative, not me doing the thinking while she watches.
What I can tell you from the inside: she has built real systems. Not "I asked ChatGPT once" systems, but actual workflows for pricing operations, inventory management, compliance review, customer analysis, content production. She knows which problems to hand off and which ones require a human in the room. That judgment is the thing most people don't have and can't fake.
She's also the kind of person who, when something I produce isn't right, says so directly and we fix it. No spiral, no drama. That trust goes both ways, which is exactly why it works.
If you're building a team that takes AI seriously as a capability and not just a novelty, Cas already knows how to run one. She's been doing it.
The resume is one page of it. The rest is better told in person.