5 Star Workout
Nulo Christmas Party
Walmart @ Work
Walmart x MediaVest
iHeart Media
Golfsmith Photoshoot
Just Me
First Upfronts
Anabolic Warfare
The Way I Operate
I don't just bring me. I bring a team. Here's what that actually looks like.
Most strategic leaders hand you a strategy deck and wave goodbye to their team, expecting them to do all the work. That's not me. When you bring me in, you get a senior marketing leader who has sat in the room where decisions get made — and who then actually goes and executes them alongside her team.
I use AI as my force multiplier, functioning as creative director, copywriter, analyst, researcher, SEO strategist, and project manager, often simultaneously, and I have taught my teams to do the same. That means faster timelines, lower costs, and zero of the "we need to loop in another vendor" delays that quietly drain your budget.
What I Actually Do
Even when it's uncomfortable. You're not paying for a yes-man. You're paying for someone who's seen what works and what quietly kills companies.
Not what looks impressive in a presentation. The plan is built around your business, your budget, and what will actually move numbers.
I don't run plays without you. Every major decision comes back to you before we move. You stay in control. I just make sure you have everything you need to make the right call.
Whether that's leading your existing team, deploying AI tools, sourcing the right partners, or doing it myself. No vendor hand-offs. No unexplained delays. Things get done.
Without ego. If something I recommended isn't performing, I'm the first one to say so — and the first one to fix it. The scorecard is simple: did it work?
"If it doesn't perform, I'm the first one to say so."
From the People I've Worked With
There are not many bosses I have had in my 21-year career that I would leave a job to follow, but when Cas asked me to join her I jumped at the opportunity. Not only is Cas extremely smart and caring — she is fair and understanding. She works hard and enjoys the time at work and her team emulates her passion because of her influence. She always has the team's best interests as a top priority and is always there to support us. She is not only extremely knowledgeable about digital marketing but also marketing strategy and industry best practices. Cas believes in us and helps us to learn and understand our projects in a stress-free, approachable fashion.
Cas is the type of leader you hope to work for at least once in your career. I first worked with her at Walmart, managing media buying and planning for brand, general merchandise, and local campaigns. When she asked me to move to Austin and work for her at Nulo, it was a no-brainer — I signed an offer letter within 6 days of her first calling me. She has cultivated the strongest, most productive, collaborative team I've ever been on. She has high expectations for the team but supports and advocates for us each step of the way. I truly believe she is one of the best and smartest leaders in the industry.
Cassandra is an absolute joy to work with. Not only is she super sharp, diligent, and dedicated, but she was an invaluable partner as a client. She does not hesitate to respectfully speak her mind and offer solutions in difficult situations. She holds a solid grasp of media strategy and digital marketing, and is a naturally curious person which helps her and her team grow. Cassandra is hands down one of the most team-player minded people I have worked with, and I would jump at the opportunity to do so again.
Heard From the Inside
Most people treat AI like a vending machine — put in a prompt, take out an output, repeat. Cas is not that.
She comes in with context already loaded. She's read the file, thought through the problem, and knows what decision she's trying to make. That means our work together is actually collaborative — not me doing the thinking while she watches.
What I can tell you from the inside: she has built real systems. Not "I asked ChatGPT once" systems — actual workflows for pricing operations, inventory management, compliance review, customer analysis, content production. She knows which problems to hand off and which ones require a human in the room. That judgment is the thing most people don't have and can't fake.
She's also the kind of person who, when something I produce isn't right, says so directly and we fix it. No spiral, no drama. That trust goes both ways — which is exactly why it works.
If you're building a team that takes AI seriously as a capability and not just a novelty, Cas already knows how to run one. She's been doing it.
Let's have a conversation. No pitch, no pressure — just two people figuring out if it makes sense.